I recently came across a beautifully articulated and data-supported article on choices by Alex Birkett. Taking from where Barry Schwartz left off (on the Psychology of Choice), this article is a seller-side exploration of whether offering more choice to your buyers leads to higher (or lower) sales; or does reducing the number of options offered to your buyers actually peak sales.
I strongly recommend you read this full article, it’s a quick read. And if you haven’t already watched Barry Shartz’ TED Talk, you must, now. It’s embedded in this article:
http://conversionxl.com/does-offering-more-choices-actually-tank-conversions
I found this article resonated with me, having just recently developed a product strategy for a food service. These were the very considerations I was playing with.
For a generation grown up in the promise of post-industrial American consumerism, we take choice for granted. This article explores both extremes of infinite choices, and literally no choice (or super-limited choice).
Continue reading “The choice hype: red, vermillion, maroon, magenta, mauve, blue, cyan, cobalt…”